About Us
Keller Industrial Products, Inc. is based in Rochester, NY and has outside sales representatives in Pittsburgh, Buffalo, Rochester, Syracuse, Long Island, Philadelphia, Baltimore, and Boston. We have been serving OEM’s of advanced machinery and specialty vehicles, as well as advanced end-user manufacturing sites, since 1937.
During our 80+ year history, we migrated in 1960 from our roots as a distributor to our primary role as a professional outsourced sales organization (commonly known as “manufacturers’ representatives” or “agents”) of engineered automation components. Our first representation contract is dated in 1961, and that relationship remains strong to this day.
While 85%+ of our business is derived from our role as representatives, we do maintain a small active distributorship for products that are synergistic with our core base of “represented manufacturers” for OEM customers. This is often an attractive arrangement for innovative global manufacturers who do not yet have a US subsidiary.
Vin Nolan serves as President, managing the business, team, and several key accounts. Beth McCormick manages our business operations and small base of distribution customers.
Vin is a graduate of the MRERF Certified Professional Manufacturer’s Representative (CPMR) program, a 3-year course of study, which is considered in the industry as a “mini-MBA” focused on rep firm professionalism and best practices. Vin serves on the board of directors within MRERF/IPA. Vin is also an Electrical Engineering graduate of Rensselaer Polytechnic Institute (RPI), the nation’s original engineering university. Keller has several degreed engineers and MBA’s on staff.
Keller manages an overall territory of 15,000+ customers with buying history, and 100+ AHTD and PTDA distributor branches. Approximately 65% of our sales are sold “direct” to the customer, and approximately 80% of our sales are OEM-based.
Our business development and applications specialists are conveniently located in Pittsburgh, Buffalo, Rochester, Syracuse, Baltimore, Philadelphia, Long Island, and Boston.
We are also members of this leading consortium of robotic innovators, start-ups, and OEM’s.
We were featured in June 2019’s issue of Agency Sales Magazine
”Looking for an independent manufacturers’ rep firm that possesses the attributes that manufacturers look for an MANA touts? Look no further than Keller Industrial Products, Inc. of Clarence, NY. The agency, now in its eighty-second year — and counting — can boast of deep roots in the territory it serves, not to mention a lengthy track record of firm relationships with its principals that average more than 25 years of service. Buried in that average is the fact that Keller can trace its relationship with one principal back more than 50 years to 1966. According to Greg Matthews, a partner in the firm….” click here for the full article
Fast Facts
100+ AHTD & PTDA branches
MANA Territories 1, 2, 3, 4, 5, 6, 10
Geographic Coverage CT, DE, DC, MA, MD, NH, NJ, NY, PA, RI, Northern VA, VT, Washington DC, WV
MANA member since 1959, PTRA since 1990, A3 since 2023
CPMR Certified management
MRERF/IPA Board of Directors
Serve OEM customers in NAICS Codes 333111 - 339999
Founded 1937, continuously employee-owned since
30+ Years Average Tenure with Key Principals
Many unsolicited compliments
Compounded 17% growth over 18 years with a major principal
Several Degreed Engineers On Staff
Avg. 20 Years Industry Experience & Avg. Age 48 Years of Outside Sales Staff
Active Customer Locations >15,000
Needing Representation?
Principals (Product & Services Suppliers) needing a turn-key, synergistic, professional sales force in the territory are always welcome to learn more about working with us, and even scheduling a 1:1 meeting with our managing director, Vin Nolan.
Seeking An Exit Strategy?
Retiring representatives (anywhere in the US) seeking an exit strategy from their agency have counted on Keller to continue their legacy of great customer service and expertise to both their customers and Principals, while earning income and a break from “full-time plus” sales and account management responsibilities.
